Carrera Expands Visual Effects (VFX) Studiotm Line
LAGUNA HILLS, Calif., Aug. 1, 1997
Industrys First Alpha-Poweredtm D1 Quality, Windows NT, Non-Linear Editing System
Carrera Computers, Inc., a leading provider of rendering, animation and non-linear editing
(NLE) systems serving the Hollywood entertainment market, introduces the most powerful
member of its visual effects product line. The new Carrera Alpha VFX Studio is the
industry's first Alpha-powered, D1 quality NLE solution utilizing Microsoft's NT operating
system software. The Alpha VFX Studio is the latest addition to the company's
family of high-performance, Intel-based NLE systems.
Rod Frye, Carreras chairman and founder, said, "We
worked very closely with visual effects professionals in a production environment to
develop the Carrera Alpha VFX Studio. We wanted to ensure that this new solution would be
a breakthrough product offering all the features available only on much more expensive
systems. The result is the creative power of a $100,000-plus high performance editing and
compositing solution, starting under $20,000."
Ken Stranahan, visual effects supervisor for Foxs Sliders
at Digital Muse in Santa Monica, says, "Collaborating with Carreras design team
to create and implement the Alpha VFX Studio provided the high-end compositing solution we
needed for the TV series." Lee Stranahan, filmmaker, added, "The Carrera Alpha
VFX Studio is first rate and fast as blazes. Their knowledge of key NLE compositing
hardware and software and their Windows NT expertise -- together with the priority they
place on customer support -- make an unbeatable combination."
A key feature of the Alpha VFX is its ability to manipulate
both audio and video content and to store 100 percent uncompressed images for flawless
frame-by-frame and composite-after-composite quality. The Alpha VFX Studio uses striped
Ultra SCSI disks to accomplish fast capture and playback of both audio and video. Another
time-saving feature is the systems automatic conversion of rendered files into
formats such as TGA, IFF, PICT, SGI, RGB and YUV. The distinctive architecture of the
Alpha VFX Studio allows the user to select 8- or 10-bit processing modes on a file-by-file
basis. Included are standard video inputs and outputs, serial digital (D1), and component
analog video (Betacam and UML/MII and UML). Composite and S-video outputs are also
The new Carrera Alpha VFX Studio is available now, and prices
begin at less than $20,000. This includes the system, software from Eyeon, three add-in
cards, luminance processor (PCI), chrominance processor (PCI) and Genlock timing/serial D1
interface (ISA), either a 2D or 3D accelerator, 10,000 rpm 9GB drives (2), 500MHz Alpha
CPU with 1MB cache, 128MHz RAM, Ultra SCSI 4GB disk and 10Mbit/sec Ethernet.
Alpha-Poweredtm is a registered trademark of
Digital Semiconductor, a Digital Equipment Corporation business unit.
See attached addendum for NLE background and system
Non-linear means that the recording medium is not tape. It is
often used to describe an editing environment where there is quick access to source clips
and record space - usually disks. Additionally, the term implies that film can be
assembled in any order from beginning to end, and changes can be made in the cut anywhere
at any time. Non-linear editing in this way removes the spooling and pre-rolls of linear
operations to greatly speed work. The term has also been widely used in association with
off-line editing systems storing highly compressed pictures. Currently, the term has also
carried with it the capability of the graphic artist to import, or "marry"
photography with animation "on the fly." Non-compressed systems do not
compromise picture quality, and have increasingly come into use in editing environments.
The Carrera Alpha VFX Studiotm incorporates editing software which enables
on-the-fly, non-sequential editing of audio together with uncompressed images.
Founded in 1990, Carrera Computers designs, manufactures and services high-powered custom
solutions which are installed worldwide for graphics, scientific, engineering and other
applications demanding the utmost computer power and speed. Carrera headquarters are at
23181 Verdugo Drive, Bldg.100, Laguna Hills, CA 92653 (800) 576-RISC,
The Schraff Group
Carrera Computers, Inc.
Tel (800) 576-RISC
Fax (714) 707-5053